Promotional products are the gifts branded with your logo and name you give freely to your customers, such as Customized Embroidered Caps.
These products are valuable to you as a business owner, you expect them to have a return on investment.
Meanwhile, the offered promotional gift items should also be useful to your customers. You want the customers to use your branded products for as long as possible so that they can expose your brand to many more potential customers.
This will only be possible if you give them the right products otherwise they will just dispose of your gifts immediately.
Here are the few tips to choose the right promotional product for your business that will make every marketing dollar count.
1. Know Your Customers
The promotion product must be useful to the recipient. We tend to keep practical products for long. No matter how expensive or cheap your promotional product is, the effect is the same.
Give your customers a product they will value and enjoy using it. Promotion products should be usable for a long term. They keep reminding the user to come back for more products from you. Longevity should be your top priority but sometimes using the product for long more often matters. Many people are bogged with common gifts like pens, t-shirts, and mugs.
Give your customers a product they will happily utilize to have many of them walking around with advertisements for you.
2. Link The Theme
The promotional products you give should be relevant to your business. This will help the targeted potential customers to associate your business/company with the given gifts. Pens are common promotional products but if your business has nothing to do with writing they will not be much effective.
If you deal with the beverage items, you can consider giving your customers promotional item like Custom Logo LED Caps.
3. Solve a Problem
Think about the kind of event the product is promoting and then think of a product that is helpful to such a situation. Your gift should solve an existing customer's problem.
Do your customers constantly electronics? Do they engage in physical activity? Do they frequently sign documents? Do they need a bag to carry purchased products home? Offering a branded drink or snacks at trade shows can mean a lot and create a big positive impression on all the show attendees that are thirsty, hungry and tired.
4. Give an Extra Push
Having Promotional Gift Items branded with your business name and logo isn't enough. You're also targeting new customers who might have never heard of your business.
Having your website address and other contact information branded in the product will make it easy for new customers to know where to get you.
